As a marketer, you know the importance of building an engaged online community. After all, without engagement, your marketing efforts will fall flat. So how do you go about building an active online community? Here are 5 tips to get you started.
Here are the 5 ways you can build a more engaged online community.
1. Define your goals – what do you want to achieve after building an online community?
Establishing clear goals at the outset of building an engaged online community is essential to its success. Knowing what you want to achieve – boosting brand recognition, driving engagement and returning customers, or simply creating a place for people to connect – will help determine the right action.
This can help the community moderator understand their roles and responsibilities in managing conflicts, moderating content, supporting members, encouraging growth and building relationships with key community members.
Communicating these goals clearly to every community member enables them to support its mission better and understand expectations for their behaviour as a part of the broader community. Achieving these goals also helps each community member feel engaged and feel a strong connection with each other and your business.
Successfully meeting your goals will build morale amongst members, increase satisfaction from within the wider community and ultimately deliver engaged customers for your brand.
2. Find your niche — why would someone want to become a community member?
Building an online community can be challenging, but with the right outlook and approach, it can be a rewarding experience for everyone involved. The key is to know who you’re trying to reach and really put effort into creating content that appeals to them.
Once you’ve identified your target audience, look into what kind of community engagement resonates with them best – whether through social media posts or live webinars – and go all in. Finding the right members for your community can transform it into something amazing!
With engaged members sharing their valuable insights, collaborating on projects, and generally bringing solid energy to the table, you’ll have an engaged online community full of engaged members who bring out the best in each other and continually strive towards excellence.
3. Create content that is engaging and informative — this will encourage people to participate in discussions
Having an engaged online community is something to strive for because it is incredibly gratifying when members feel passionate enough about the content generated to participate in the discussion actively.
The only way to truly get to that point, however, is by creating engaging and informative content that will encourage them to take part as valued members of the community and drive further engagement. With consistent, thoughtful content meant to educate and be enjoyable and shareable, gradually, you’ll find more and more of your audience engaged in meaningful conversations.
Social media communities are excellent ways to get people in your community talking and engaging with your content. They give people (and even new members) a sense of community. They are also great places to show off your digital marketing skills for the product or service you want to get out there.
4. Be active in the community yourself — show that the community manager is invested in its success
Engaging in a thriving online community is all about showing that you are invested in its success as a member. Whether this means regularly participating in conversations, promoting opportunities for members to connect or taking the initiative to lead a particular project, your dedication to being an active and engaged community member is essential.
You can also go beyond just visiting forums – bring value to the community by giving meaningful feedback, developing partnerships with other local organizations and creating awareness of your presence and what you offer.
Ultimately, engaging with the community and demonstrating through your activity how much you care about its success can be one of the most impactful contributions you make toward fostering a positive atmosphere.
5. Promote your community – let people know it exists and why they should join!
Are you looking for an online community to be a part of? Look no further! As a community manager, I’m here to tell you that this is the perfect spot for online community engagement and building relationships. Our network has so much to offer: access to exclusive content, an online forum for discussion, and a platform for connecting with like-minded people.
Plus, there are plenty of opportunities for volunteer work or forming study/task groups where everyone can contribute meaningfully. Join us today and see why our online community is one of the fastest-growing online communities out there!
Advertising an online community on social media can be a great way to reach a wider audience and bring in members who may not have found out about it otherwise. LinkedIn is a professional platform that allows you to target specific industries and job titles, making it an ideal place to promote your online community. Create posts or ads highlighting the benefits of joining, or even host a live Q & A session to give potential members an inside look at your community’s offerings.
Creating a Facebook group is a great way to create a go-to hub for members of your community to interact with each other, share ideas, and stay up to date on what’s happening with the group. It’s also a great way to announce events and activities to attract more members and help build your online community.
It can be exciting but also daunting to start your own online community. Planning ahead—setting goals, finding a topic and niche, creating content, being active in the group yourself, and promoting it—are all critical steps for you to consider when starting a new online community.
It’s crucial to nurture your group like a garden: growing individual relationships with members, welcoming newcomers, understanding what motivates members to stay engaged, and strategizing how best to meet their interests. All these elements should come together to create a welcoming and valuable environment for everyone involved.
With just a bit of effort from you as the organizer and the commitment of dedicated participants, your online community will surely have the potential to bring people together and create meaningful experiences.
Built a community or have questions on how to do it? Leave them in the comments – let’s get this conversation started!